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Latest Articles
Thoughts, ideas, and insights on web development
Optimizing Web Performance: Strategies for Modern Digital Products
In today's digital landscape, performance isn't just a technical consideration—it's a critical business factor that directly impacts user experience, conversion rates, and even SEO rankings. Throughout my career developing solutions for clients like Telstra, Suncorp, and Starbucks, I've learned that performance optimization requires both technical expertise and strategic thinking. In this post, I'll share practical strategies for optimizing web performance based on my experience leading development teams.
Bridging Design and Development: Creating Seamless Digital Experiences
As someone who has led both design and development teams throughout my career, I've observed a common challenge in the tech industry: the gap between design vision and technical implementation. Today, I'd like to share insights from my experience at Engagis and meldCX on bridging this divide to create truly seamless digital experiences.
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